Research Your Industry Not Keywords
Research your industry, like none other, and create/write honest, critical, and useful content, helping people satisfy needs and desires, making your platform a trusted place for counsel and information.
Great content and marketing are the fundamental factors for consistently “ranking websites” at the top of searches. Great content comes from great research and great writing, not researching and using keywords.
Sadly, nearly every website, blog, podcast, platform states that Search Engine Optimization starts with Keyword Research.
Many of these platforms provide subscriptions for Keyword Research. “Look what keywords your competitors are using.” “If you find the right keywords you’ll rank #1 in Google.” (Possible Class Action Lawsuit. Take it seriously.)
When you know your topic/industry and satisfy every possible question and angle all possible keywords will be involved. While conducting searches you’ll see all the keywords/search terms. You can never create too much content.
Google’s Keyword Planner will give you the most popular “Search Terms,” if you desire this information. (We’ll discuss this later.)
Let’s dig deeper into making money, creating Great Content and ranking your website/app/platform, the ultimate purposes of Search Engine Optimization.
Algorithms, Content, and Purpose
All digital platforms, Google, YouTube, Instagram, Facebook, Tik Tok, etc., have one goal: keep you logged in, as long as possible, and keep you logging back in, as much as possible. More people and more time spent on the platform means more ad revenue.
To satisfy this purpose, digital platforms show and send you content. Digital platforms want to serve you the most desirable content, according to your behavior.
At times, whatever interests you comes across your screen/feed, just like your mind is being read. No, it’s an algorithm.
Algorithms, also, promote the most popular accounts. Imagine how many emails go out when Beyonce and Kim Kardashian post to Instagram. Hmm, why do social media platforms suggest you follow celebrity accounts.
Let’s digest that.
Algorithms and Rankings
Research any topic, using similar/related Search Terms, whether using Google, YouTube, or Bing, and you’ll see the same YouTube Chanels and websites.
These websites and channels have gained trust.
One of those websites will be Wikipedia.org guaranteed.
Before any article is published on Wikipedia.org, it must be verifiable and many other things. https://en.wikipedia.org/wiki/Help:Your_first_article
Billions of visit every month. Just imagine how long and how often. It could very well be the most trusted source of information on the internet.
Could that be coincidence. No. That’s credibility.
When people stay on your website and return to your website it creates credibility and ranks your website higher than others. Algorithms rank websites based on the behavior of visitors, nothing else.
Your competitors probably don’t care. What an opportunity.
All The Algorithms
Why mention Social Media platforms and all the Search Engines. All operate on algorithms and distribute content.
All digital platforms are sources of traffic for your platform. What you publish on Instagram provides traffic to your website and vice versa.
The better you tailor your content for each platform, the more traffic you can draw to your website and vice versa.
It starts with researching your industry not keywords.
Black Man Teaches SEO
