Is it possible for a Black-Owned Brake Repair company’s website, without a shop (just a truck), to outrank all the major brands and experienced SEO companies, in a local Google Search; in fact, take the # 1 position. You may be surprised.
Beating The Major Brands & SEO Companies
In less than two years, for the City of Raleigh, NC, Just Brakes Inc. of Raleigh, NC, ranks higher than all major brands (Firestone, Mavis, Meineke, etc.) and all other Auto Repair Shops.
Take note of some significant factors. All competitors’ Websites were indexed by Google more than ten years ago; and some local Auto Repair shops use external companies for websites and SEO work: Repair Shop Websites https://www.repairshopwebsites.com/, located in Garner, NC & Auto Shop Solutions, https://autoshopsolutions.com/, located in Apex, NC.
And their websites were indexed more than ten years ago.
Hmm. How does a Brake Repair company, less than two-years old, outrank major brands, local companies, and SEO companies that have decades of experience.
Be The Best Choice
Auto Repair Shops want $300, at a minimum, to replace two brake pads. A person can replace a set of Brake Pads with Just Brakes for less than $125 and get it done quicker.
In fact, in less than 30 minutes, a set of Brake Pads and Brake Rotors can be replaced.
People buy their parts. Set an appointment. Watch their parts get installed and leave. Unbeatable Price. Unbeatable Experience.
When people see 200+ 5-Star Google Reviews, they call and visit the website. (We shall get into that much more.)
Build a Full Website
Trust. Establish trust with potential clients. Many have had bad experiences with mechanics. The third thing seen on the website are Google Reviews. (People read Google Reviews.)
Educate about Brake Repair. No matter how much knowledge you share, many want a professional to handle it. This also creates trust. Use your Blog wisely. Three-five blog posts will work.
Give visuals. Use YouTube and Social Media to sell yourself. People check on these things.
Allow setting appointments. Find an app in WordPress (“Simply Schedule Appointments” works very well.) Nothing like giving people appointments. What a professional touch. They don’t have to talk with you.
Customer Service. Customer Service. Customer Service.
Think like a potential customer.
Think like the Algorithm. For each service create a page and have links from your home page. Engagement makes a website look good. People staying on the website makes it look god.
Market. Market. Market.
Easy to remember name and a domain name: Justbrakes.xyz. People do Google: “Just Brakes”, searching for one nearby. A guy said, “If there’s a Just Tires there has to be a Just Brakes.”
Simple Yard Signs: “Brake Jobs, justbrakes.xyz.” Simplicity works. A person can remember four words. Every person with a car will need a Brake Job, sooner or later. Many will visit the website and return. Algorithms will calculate direct visitors and return visitors.
Also, on a yard sign, using a website domain is better than using a phone number. Visiting a website gives a person the pleasure of studying and comparing, without being pressured. And a website is always available.
Google Reviews: People read reviews. People interact with Google Business pages, on a local level, more than websites. Naturally, this activity is calculated into the Algorithm. Google Business Pages provide a certain amount of website traffic.
Many business people take Google Business Pages for granted. Easy money and easy website traffic.
Video Ads. Nothing will make more money. Nothing will send more traffic to a website. Nothing puts more distance between the competition. Create a great ad and advertise on social media.
For $10-15 more than 1,000 people can be reached, creating over 100 website visitors. That’s far cheaper than paying $3-5 per click for Google Adwords.
Most companies that sell SEO services use PPC, which is Google Adwords.
Gaining The Ranking
Ranking # 1 happened because of creating a better business model and being a better marketer.
There are no SEO Tricks. And no magic Keywords.
Trust determines everything on digital platforms. The traffic will help establish trust. Algorithms only see numbers and data. Algorithms respond to what people respond to. Digital platforms need people to stay logged in. Play the game.
Ranking takes time. It won’t happen overnight. Once established a ranking remains, for quite some time.
Marketing, Traffic, Data, Ranking
Marketing can be controlled. You can create as much traffic as desired and that creates data.
Marketing creates Traffic,
Traffic creates Data,
Data creates Rankings.
Black Man Teaches SEO
